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Top website design tips for property companies

A well-functioning, informative and easy to navigate website design is one of the most important assets any property company should invest in.

From needing a visual update to ensuring that a prospective customer is not getting ‘lost’ when trying to find information relevant to their query, most property companies will find room for improvement when it comes to enhancing the customer journey through their website design.

Both property investment companies and estate agents should therefore make sure that their website design is well-optimised to maximise customer retention. But how is this achieved?

Website fundamentals

Before we examine how property companies can enhance the customer journey through design, there should first be some website foundations in place.

SEO

You have probably heard of the term SEO and have a basic idea of how it works, but understanding how this benefits your website is important.

The biggest advantage to implementing a proper SEO strategy is that you will attract more organic visitors to your website. When someone searches for your target keywords, you will be more likely to appear to prospective customers. Having a well-designed site means little if you are not attracting enough visitors to see it!

In terms of how SEO can be better implemented to your site, on top of high-quality blog content, ensuring that your site speed is optimised, your URL redirects are all working with internal and external links functioning site wide, and your XML sitemap is updated is just a handful of ways to ensure your website has the best chances of ranking well on search engines.

Mobile Optimised

As well as an SEO optimised site, you will want to ensure that your site runs perfectly on mobile and tablets as well as on desktop. With 64% of daily searches being on mobile, that figure being similar to what we are seeing in the property sector, it is important that your site design is carefully considered to look and run great on a mobile device.

Website design for the customer journey

The customer journey is a representation of the path a visitor takes through your site, and importantly, the impact your brand leaves on them. Understanding how a visitor interacts with your site and identifying key areas of activity and potential drop-off is hugely important.

website design - HTML

Navigation structure

The navigation structure of your website plays a huge roll in the retention of customers on your website. For example, if a property investor doesn’t find the relevant information they are looking for on average after three clicks, they’ll leave. You need a clear, hierarchical website that navigates visitors to finding what they want instantly.

To achieve this, having a logical and simple structure to your headers and footers, including all the tabs a customer may be searching for (“Home”, “Investments”, “Contact”) is a great starting point. Consider Including hamburger menus when viewed on a mobile device for greater ease of navigation.

Having a customer enquire for more information is a common goal. If you have property for sale, make sure there is a clear call to action (CTA), so a customer has no difficulty in contacting you about it. Having clear CTAs across most of your pages directing them towards your contact page is also strongly advised.

website design - contact

Source: fjpinvestment.co.uk

Modern, consistent design

You need to make sure your website not only looks professional but catches and retains a visitor’s attention. There are a few ways this can be achieved.

Having a more minimalist design has been shown to achieve greater results when it comes to customer engagement and helps you to rank higher on Google through faster load speeds. By avoiding clutter and having a simple but striking design captures the visitor’s attention whilst ensuring they don’t get ‘lost’ in the visual clutter.

Consider using high quality video and powerful images across your site with a particular focus on the homepage. You are trying to create a meaningful response with the viewer, and this can help to achieve this.

Keeping consistent with your brand and using the same fonts and colours throughout your website will also help for future brand awareness.

High quality, concise content

Above all, high quality and easy to read content will be an important part of your websites design. Keep your messages clear and to the point, with a view of effortlessly explaining your product or services offering.

Ensuring that headlines attract users and communicate a clear message will also help to attract and retain a visitor’s interest.