real estate marketing trends for 2024 - video marketing

Real Estate Marketing Trends 2024: What Takes Centre Stage?

The property and construction sectors are poised for a transformative year in 2024 and this needs to be supported by innovative marketing strategies. Over the next 12 months, we anticipate greater emphasis than ever before on digitalisation and customer relationship building, as well as a maintained focus on sustainability.

With the property market finally showing signs of stabilisation and customer confidence returning, marketing firms have a key role to play in ensuring firms can succeed in the next stage of growth.

Therefore, we wanted to share our thoughts on the top marketing trends that will shape the industry in 2024. This includes an increased emphasis on video-led content, the implementation of AI-driven lead-generation tactics, and the growing importance of Customer Relationship Management (CRM).

The rise of digitalisation in real estate marketing

In 2024, all sectors will embrace video-led content marketing like never before. In the property industry, this will mean greater use of virtual walkthroughs, a trend that gained lots of traction in recent years and has only accelerated post-pandemic. In 2024, it will become a standard practice for property listings. 

Meanwhile, virtual reality (VR) and augmented reality (AR) technologies will enable potential buyers to take immersive virtual tours of properties, allowing them to experience the space as if they were physically present. This technology not only enhances the viewing experience but also saves time and travel requirements for both buyers and sellers.

Live streaming will also play a significant role in the coming year. Real estate agencies and property developers will use platforms like YouTube, Instagram, and Facebook to broadcast live property tours, Q&A sessions, and interactive events. These live sessions will create a sense of excitement and engagement, providing potential buyers with an authentic experience and an opportunity to ask questions in real time.

AI tactics for lead generation 

Artificial intelligence (AI) will continue to disrupt the property marketing landscape in 2024. AI-powered tools will be used to analyse customer data, predict buyer behaviour, and personalise marketing strategies. Chatbots will become smarter and more human-like, providing instant responses to customer inquiries 24/7.

real estate marketing trends for 2024 - AI

Photo by Markus Spiske

One of the key applications of AI in property marketing will be predictive analytics. By analysing historical data, AI can identify potential leads, predict their preferences, and even recommend suitable properties. This proactive approach will enable marketing teams to target the right audience with personalised content and offers, increasing the chances of conversion.

Sales teams are also increasingly adopting artificial intelligence (AI) for the lead generation process, as it helps to optimise workflows and achieve results. AI is a useful tool for identifying potential leads, providing up-to-date contact information and sharing insights into consumer/client behaviour. AI technology helps sales teams prioritise prospects with a higher likelihood of conversion, optimising their efforts.

Building back trust with customer relationship management (CRM)

As the property market stabilises and customer confidence returns, property firms will place a stronger emphasis on building lasting relationships with their clients and CRM systems will play a central role in this effort in 2024. With this, we’ll see companies invest in sophisticated CRM tools to track customer interactions, manage leads, encourage conversations and provide tailored communication.

CRM will also facilitate consistent and personalised communication with potential buyers and current clients. This approach is essential in the built environment, where trust and long-term relationships can make or break a deal. Regular updates, educational content, and personalised follow-ups will help foster trust and loyalty, increasing the likelihood of repeat business and referrals.

Sustainability: A key green marketing player in 2024

In 2024, the trend of sustainable and green marketing in the property and construction sectors will gain further momentum. As environmental concerns become increasingly important, customers will seek properties that are energy-efficient, eco-friendly, and sustainable. 

Therefore, marketing strategies will focus on highlighting these features, showcasing green building certifications, and emphasising the long-term cost savings associated with environmentally-friendly properties.

Social responsibility and corporate citizenship will also play a role within property firms. Companies that are involved in community initiatives, support local causes, or adopt ethical and sustainable practices will use these actions to build a positive brand image and attract socially conscious buyers.

Unquestionably, it’s an exciting time for everyone working in the property sector, with 2024 promising to be a transformative year. For marketing teams, embracing technological advancements, communicating sustainability efforts and ensuring renewed focus on customer relationships will be key to success in 2024.

As the market stabilises and customer confidence returns, these vital tactics will help property businesses engage with potential customers, build trust and drive sales. Ultimately, this will help to ensure success next year and beyond.

If you’re interested in discovering how your property business can stay on top of these trends in 2024, drop our Associate, Phill, a note at phill@realestatemarketingmedia.com